New Delhi (India), January 20
Talk show host Oprah Winfrey wore a sari and popstar Lady Gaga draped one during their visits to India, adding to the list of celebrities seen sporting the traditional Indian outfit now seen as a fashion 'must-have' in wardrobes across the world. Delhi-based Sanya Dhir, an alumnus of the London College of Fashion is now set to launch a collection of customised saris aimed at modern cosmopolitan woman.
"We want to make the sari a global trend and are looking to take it on an international platform. We hope to take this strong representative outfit of Indian fashion and make it accessible to the world clientele," says Dhir.
"Saris have now become so personalised that they can be draped as skirts, trousers and even shorts. We want to bring back the phenomenon of the sari. The industry demands something new and we thought why not present the timeless drape with a modern twist," says Dhir.
The designer who has worked with prestigious luxury brands like Marc Jacobs and Lladr'o and also served a personal shopper to people says, the new retail range is targeting mass markets in the US, the UK and the Middle East regions.
"Our market is the mainstream. There is a strong cross cultural influences now all over the world and eventually we want our sarees to be available at departmental stores like Harrods and Selfridges. The aim is to go beyond preconceived notion of sari being old fashioned," says fashion student-turned-entrepreneur Dhir.
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